Kylie Jenner adds feathers of fashion to her billion-dollar empire with a new clothing line, Khy.

Via Instagram / @kyliejenner

After dominating the makeup industry for years, the makeup mogul Kylie Jenner is setting her sights on the world of fashion. Introducing “Khy,” the latest business venture from the 26-year-old millionaire with a net worth of $680 million. The mother of two excitedly shared this news with her followers on Instagram. In a captivating post, she flaunted herself, elegantly dressed in a long leather trench coat paired with vibrant red pumps. Her caption for this attention-grabbing image was simply, “Meet Khy.”

The official Khy page features a single photo of Jenner donning the same trench coat, accompanied by the caption, “Coming soon. Sign up at” Kylie’s 398 million followers flooded the comment section with enthusiasm. One follower expressed, “I think I love Khy,” while celebrity hairstylist Jesus Guerrero warmly greeted, “Nice to meet you, Khy!”However, not everyone was equally supportive. A user, seemingly tired of the continuous stream of brands from the Kardashian-Jenner family, remarked, “The last thing we needed is another brand by you.”

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Skims x Fendi

Another individual quipped, “Well, you’ve got to try something else because your business ventures seemed like the next step, especially with her sisters Kim Kardashian and Khloe already reigning supreme.” It’s worth noting that Kim’s successful shapewear brand, Skims, and Khloé Kardashian’s pioneering brand, Good American, have already made significant waves in the fashion industry. Back in July, Puck’s Lauren Sherman reported that Jenner was collaborating with Emma and Jens Grede, who also work with Kim, Khloé, and Kris on their businesses, to create a fashion line.

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Via Instagram / @kendalljenner

Moreover, Kylie has prior experience in the fashion world. In 2012, she and her sister Kendall Jenner launched their tween-friendly label, Kendall and Kylie, which encompassed clothing, accessories, and footwear. Khy appears to exude an air of sophistication and luxury akin to brands like Balenciaga and Balmain.

Kylie Jenner had sold a stake in Kylie Cosmetics to Coty Inc. in 2020 for $600 million. Via Instagram / @kyliecosmetics

In addition to Khy, Kylie’s other businesses include her skincare line, “Kylie Skin,” and her eponymous “Kylie Cosmetics,” which has solidified her place in the beauty industry since its inception in 2015.

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With over 15 years in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.